Our app development therefore ended up delivering the following user benefits: Manage your Zoom connectivity from within the CRMĮach user has their own Zoom account and therefore the ability to connect the CRM with Zoom should be at a user level. Like a lot of development teams we prefer to iterate on our features and therefore wanted to start with a Zoom integration that was useful but could be expanded later on based on user feedback. Specifically, they would be able to schedule, notify, manage and join meetings via zoom without leaving their CRM system. ![]() ![]() Our goal in integrating Zoom was to make it easier for our CRM users to connect with their prospects and existing customers. That change, along with the seismic shift across business on how b2b meetings can effectively run via video conferencing rather than face to face lead us to want to integrate Zoom into our CRM platform. ![]() Zoom has always been a well known video conferencing platform and the 2020 - 1 pandemic rocketed it even further into people’s daily lives as people came to rely on it for day to day work and for business meetings. This is a guide for developers who want to understand the process of getting their application into the Zoom Marketplace.Īdding value by including video conferencing Recently we hooked up our CRM product with Zoom so that users could schedule and make calls directly, and our app now has a Marketplace listing. How we got our Zoom Integration into the Marketplace
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